Shain Shapiro is the UK Community Manager of HootSuite. He does this through his London-based consultancy, Sound Diplomacy. Through HootSuite, Shain manages events and workshops throughout the UK. HootSuite has worked with The Hub, University of Glasgow, Futureproof Liverpool, Boohoo, Save the Children and others in this capacity.
Sound Diplomacy also represents the Canadian Independent Music Association (CIMA), Polaris Music Prize, Canadian Music Week and fifteen others in the UK and Europe, programs Canada Day in London (the largest Canadian event outside of Canada) and New York and consults with a number of regional and national governments in the UK, Canada and Brazil. Shain is also a PhD candidate at Birkbeck, writing a history of popular music funding in Canada and teaches at universities in the UK, Spain and Germany.