Marcus Tober studied computer science in Berlin and started his career developing SEO platform linkvendor.com. His passion for every kind of search engine data led to the founding of Searchmetrics in 2007. Today Searchmetrics is a worldwide leader in Search Analytics solutions with 100 employees and offices in Berlin, New York, London and Paris. Searchmetrics delivers the knowledge and tools to successfully increase companies organic and social search traffic. Companies like Siemens, T-Mobile, Symantec, Kaspersky and Lufthansa trust Searchmetrics.