Lee Odden is the CEO of TopRank Online Marketing and is a veteran online marketer. He specialises in all aspects of digital marketing, training and implementation and has worked across some of the world’s most recognisable brands.
He also speaks at conferences worldwide such as SES, Search Congress and many others. He is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, and has been cited by The Economist, U.S. News & World Report, and Fortune Magazine. He writes a monthly column for ClickZ called Social Media Smarts and edits Online Marketing Blog, rated a top marketing blog by Advertising Age, Social Media Examiner and Junta42.