Aresha is a Senior Social Content Creative for Cheil Worldwide’s Centre of Excellence (CoE).
She has six years of agency experience working on creative strategy and ideation through to launch for some of the biggest brands worldwide.
Being a champion of ideation from an end-user perspective, she works by connecting the dots between word of mouth, influencers, advocates, digital trends, search behaviours and lolcats.
To date, her top 5 YouTube videos co–created with influencers have received over 18 million organic views. She’s also hacked Foursquare to ‘check in’ at the North Pole and blown up a jar of Marmite with TNT.