David Hellowell

ionSearch Summaries: How Authorship & Google+ will affect Linkbuilding

Tom Anthony - Distilled Presentation

How Authorship & Google+ will affect Linkbuilding with Tom Anthony of Distilled.

Session Speaker

Tom Anthony, SEO Consultant from Distilled.


Room: Main Auditorium

Time: 09:55-10:35

Session Summary

Tom Anthony’s in-depth discussion of Google’s changing relationship with links.  This session explored Google’s latest attempt to move away from links as the key aspect of their ranking algorithm, the rise of social shares and authorship. Included discussion on the potential for further changes over the next 12 months, the possible benefits to Google+ and tools for helping SEOers to understand and harness the strength of these new metrics.

Session Slides

Key Points

  • It will be important to either track the trusted authors in your niche or become one yourself.
  • Give equal focus to WHO is providing your links, not merely WHERE.
  • How does the devaluing of link quantity leave sites open to attack by negative SEO.

Session Tweets

Thanks to @, I now understand what Google+ is for. It was worth coming to #ionSearch just for that :)
Graham Soult

@ “we need to shift our focus from *where* we get links from to *who* we get links from. Authorship is important.” #IonSearch
Leanne Buchan

Session Photos

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