Session Summary
This panel examined the best way to use Twitter and Facebook to help boost and support SEO efforts.Martin, Heather and Alex each gave their opinions on where they believed social media had its place in the SEO world. They taught us that links shouldn’t just be created for the sake of ranking, they should be used to create conversation. We need to become brand guardians for our clients as Google is pushing SEO towards brand communications.
Key Points
- All about great sociable ideas
- Choose the appropriate platform
- Aim at the relevant audience
- Use the right content
See a summary, slides and key takeaways from this session here or go back to the main video page for more of ionSearch 2012.