Track 3 – Workshops, Panels & More

More expert panel discussions, in-depth workshops and comprehensive interactive Q&A sessions.

Day One: Thursday 18th April 2013

Session Times

Workshops, Panels & More

09:05 – 09.50
09:50 – 10:40 Linkdex Workshop

Discover how you can use network science to target the people and websites you’re most likely to resonate with and are most likely to boost your online performance.

10:40 – 11.05 Coffee Break
11:10 – 11:55 Link Research Tools Workshop
12:00 – 12.45 Panel – The Ultimate Search Tool kit

The panel will demonstrate their choice of  top search tools and why they love them so much. What is the ultimate SEO Toolkit?



Matt Roberts

VP of Product, Linkdex


Steve Lock

Head of Search, GPMD


Christoph C. Cemper

Owner of CEMPER.COM and Link Research Tools 

12:45 – 13:45 Lunch
13:45 – 14:30 Panel – Site Architecture 101

Everything you need to know about the latest thinking in site architecture for SEO.



Jono Alderson

Head of SEO & Analytics at twentysix


James Ray

SEO Engineering Manager, Forward3D


David Gerrard

SEO Account Manager, theEword


Britt Soeder

SEO Campaign Director, Greenlight


14:35 – 15:20 Panel – Parlez-vous seo? Hablas seo? Multi-Lingual SEO

We look at how best to handle multi-lingual SEO campaigns. Hints, tips and tricks to ensure you are successful.


Andy Atkins Kruger

CEO, WebCertain Group


Ian Harris

CEO, Search Laboratory


Ignacio Lucea

COO at CopyPress


Aleyda Solis

International SEO, SEER Interactive

15:20 – 15.50 Coffee Break
15:50 – 16:35 Analytics Workshop – With Richard Fergie
16:40 – 17:25 Panel – From Good to Great: pushing a successful PPC campaign to the next level

If you inherit a successful campaign, or have reached a plateau with an ongoing campaign – how can you take it to new heights?



Mike McDougall

Head Of Search, Blueclaw


Richard Fergie



Tom Telford

Managing Director, 3WhiteHats


Al Mackin

CEO, theEword

17:25 – 17:30 Conference Closes

Day Two: Friday 19th April 2013

Session Times

Workshops, Panels & More

09:05 – 09.50  MediaSkunkWorks Workshop
09:55 – 10:40 Searchmetrics Workshop


Marcus Tober, CTO of Searchmetrics


Most important Ranking Factors explained

Did you ever wanted to know, how important backlinks are, how the author rank influences the ranking and how important onpage optimization really is?
In this workshop parts of a huge ranking study with exclusive data and lots of interesting takeaways will be presented to a selected audience


10:40 – 11.05 Coffee Break
11:10 – 11:55 The Harder They Come: SEO in Tough Verticals

How do you tackle tough sectors and succeed? Our panelists have mixed in some of the toughest sectors, they share their experiences in this hard-hitting session.


Nick Garner

CEO, Searchworks


David Towers

Head of SEO / MEC


Guy Levine

Web Marketing Advisor, Return on Digital


Pete Young

Regional Head of SEO at Mediacom

12:00 – 12.45 RMoov WorkshopGet on Board for the Magical Mystery Link Removal Tour

Sha Menz from rmoov teams up with Blueclaw’s Martin Woods to take you on a magical mystery tour through the fascinating, and sometimes flabbergasting world of link removal. Take your seat for an eye-opening journey through the myriad issues and challenges faced by every serious link removal specialist. Hold on tight as Martin and Sha join forces to guide you through the magic and mystery of today’s link removal landscape.  You’ll learn how to travel safe, secure paths like Best Practice Outreach, venture out into unknown territory with never before shared Tips and Tricks, and face up to the often breathtaking ingenuity of those who inhabit the sometimes hostile territory of webmaster behaviour!This session will give you a solid grounding in process, practicality and the road to success, along with the launch of rmoov’s game changing next phase!

12:45 – 13:45 Lunch
13:45 – 14:30 AnalyticsSEO workshop
14:35 – 15:20 Semantic mark-up

Web 3.0 is upon us, but what are the benefits for search marketing? A look at the latest thinking and techniques and, importantly, what benefits they can offer to you or your clients.


Jono Alderson

Head of SEO & Analytics at twentysix


Peter Wailes

Operations Director, SEOgadget


Dr Vania Dimitrova

Leeds University


Beatrice Patman

Senior SEO Consultant, Greenlight


15:20 – 15.50 Coffee Break
15:50 – 16:35 Keyword Research: Considering the Bigger Picture

Still the important building block for any successful search marketing campaign is keyword research. This session will explore some of the latest tools, thinking and hidden opportunities.


Kevin Gibbons

UK Managing Director, Blueglass Interactive

James Murray

Digital Insight Manager, Experian Marketing Services


Stephen Emerson

Online Editor,

Nichola Stott

Founder and MD, The MediaFlow

16:40 – 17:25 Round-Up Panel ( Keynote Theatre)

Andy Atkins Kruger

CEO, WebCertain Group


Andrew Dumont

Head of Business Development, SEOmoz


Ross Hudgens

Founder, Siege Media

17:25 – 17:30 Conference Closes