Track 3 – Workshops, Panels & More
More expert panel discussions, in-depth workshops and comprehensive interactive Q&A sessions.
Day One: Thursday 18th April 2013
| Session Times |
Workshops, Panels & More |
|---|---|
| 09:05 – 09.50 | |
| 09:50 – 10:40 | Linkdex Workshop
Discover how you can use network science to target the people and websites you’re most likely to resonate with and are most likely to boost your online performance. |
| 10:40 – 11.05 | Coffee Break |
| 11:10 – 11:55 | Link Research Tools Workshop |
| 12:00 – 12.45 | Panel – The Ultimate Search Tool kit
The panel will demonstrate their choice of top search tools and why they love them so much. What is the ultimate SEO Toolkit?
Speakers: Matt Roberts VP of Product, Linkdex
Steve Lock Head of Search, GPMD
Christoph C. Cemper Owner of CEMPER.COM and Link Research Tools |
| 12:45 – 13:45 | Lunch |
| 13:45 – 14:30 | Panel – Site Architecture 101
Everything you need to know about the latest thinking in site architecture for SEO.
Speakers: Jono Alderson Head of SEO & Analytics at twentysix
James Ray SEO Engineering Manager, Forward3D
David Gerrard SEO Account Manager, theEword
Britt Soeder SEO Campaign Director, Greenlight
|
| 14:35 – 15:20 | Panel – Parlez-vous seo? Hablas seo? Multi-Lingual SEO
We look at how best to handle multi-lingual SEO campaigns. Hints, tips and tricks to ensure you are successful. Speakers: Andy Atkins Kruger CEO, WebCertain Group
Ian Harris CEO, Search Laboratory
Ignacio Lucea COO at CopyPress
Aleyda Solis International SEO, SEER Interactive |
| 15:20 – 15.50 | Coffee Break |
| 15:50 – 16:35 | Analytics Workshop – With Richard Fergie |
| 16:40 – 17:25 | Panel – From Good to Great: pushing a successful PPC campaign to the next level
If you inherit a successful campaign, or have reached a plateau with an ongoing campaign – how can you take it to new heights?
Speakers: Mike McDougall Head Of Search, Blueclaw
Richard Fergie REform
Tom Telford Managing Director, 3WhiteHats
Al Mackin CEO, theEword |
| 17:25 – 17:30 | Conference Closes |
Day Two: Friday 19th April 2013
| Session Times |
Workshops, Panels & More |
|---|---|
| 09:05 – 09.50 | MediaSkunkWorks Workshop |
| 09:55 – 10:40 | Searchmetrics Workshop
Presenter: Marcus Tober, CTO of Searchmetrics
Most important Ranking Factors explained Did you ever wanted to know, how important backlinks are, how the author rank influences the ranking and how important onpage optimization really is? . |
| 10:40 – 11.05 | Coffee Break |
| 11:10 – 11:55 | The Harder They Come: SEO in Tough Verticals
How do you tackle tough sectors and succeed? Our panelists have mixed in some of the toughest sectors, they share their experiences in this hard-hitting session. Speakers: Nick Garner CEO, Searchworks
David Towers Head of SEO / MEC
Guy Levine Web Marketing Advisor, Return on Digital
Pete Young Regional Head of SEO at Mediacom |
| 12:00 – 12.45 | RMoov WorkshopGet on Board for the Magical Mystery Link Removal Tour
Sha Menz from rmoov teams up with Blueclaw’s Martin Woods to take you on a magical mystery tour through the fascinating, and sometimes flabbergasting world of link removal. Take your seat for an eye-opening journey through the myriad issues and challenges faced by every serious link removal specialist. Hold on tight as Martin and Sha join forces to guide you through the magic and mystery of today’s link removal landscape. You’ll learn how to travel safe, secure paths like Best Practice Outreach, venture out into unknown territory with never before shared Tips and Tricks, and face up to the often breathtaking ingenuity of those who inhabit the sometimes hostile territory of webmaster behaviour!This session will give you a solid grounding in process, practicality and the road to success, along with the launch of rmoov’s game changing next phase! |
| 12:45 – 13:45 | Lunch |
| 13:45 – 14:30 | AnalyticsSEO workshop |
| 14:35 – 15:20 | Semantic mark-up
Web 3.0 is upon us, but what are the benefits for search marketing? A look at the latest thinking and techniques and, importantly, what benefits they can offer to you or your clients. Speakers: Jono Alderson Head of SEO & Analytics at twentysix
Peter Wailes Operations Director, SEOgadget
Dr Vania Dimitrova Leeds University
Beatrice Patman Senior SEO Consultant, Greenlight
|
| 15:20 – 15.50 | Coffee Break |
| 15:50 – 16:35 | Keyword Research: Considering the Bigger Picture
Still the important building block for any successful search marketing campaign is keyword research. This session will explore some of the latest tools, thinking and hidden opportunities. Speakers: Kevin Gibbons UK Managing Director, Blueglass Interactive
James Murray Digital Insight Manager, Experian Marketing Services
Stephen Emerson Online Editor, TheScotsman.com
Nichola Stott Founder and MD, The MediaFlow
|
| 16:40 – 17:25 | Round-Up Panel ( Keynote Theatre)
Andy Atkins Kruger CEO, WebCertain Group
Andrew Dumont Head of Business Development, SEOmoz
Ross Hudgens Founder, Siege Media |
| 17:25 – 17:30 | Conference Closes |