Track 2 – Keynote Talks & Expert Panels

Expert panel discussions, more keynote talks and comprehensive interactive Q&A sessions.
Day One – Thursday 18th April 2013

Time	Panel Members	Topic
08:00 – 09:00	Networking Breakfast
09:00 – 09:05	Conference Opens
09:05 – 09:50	Track 1 session
09:55 – 10:40	Speakers: Tim Grice Head of Search – Branded3 Sha Menz Project Manager – Rmoov Martin Woods SEO Manager – Blueclaw Christoph C. Cemper Owner of CEMPER.COM and Link Research Tools	Panel – Link Removal and Google Penalties Sometimes there is no other solution than to roll your sleeves up and clear up a messy link profile. Our panelists share their experiences and best practise.
10:40 – 11:05	Networking Coffee Break
11:10 – 11:.55	Moderator : Paul Reilly – Media Skunk Works Speakers :Nick Gamer – Searchworks Mike Litson – Blueclaw Andrew Girdwood – LBi Julia Logan – irishwonder.com	Affiliates 101
12:00 – 12:45	Ignacio Lucea – Steelcast - Keynote Talk -	Case Studies in Using Content to Drive Conversions 90% of marketers believe content marketing is becoming more important, yet 46% cite a lack of understanding, trailed by another 39% that say their organization lacks the skills to succeed. Dave Snyder will walk you through a case study that simplifies the content life cycle, and how your organization can utilize content to drive traffic and sales.
12:45 – 13:45	Lunch
13:45 – 14:30	Speakers: David Towers Head of SEO / MEC Andrew Girdwood Media Innovations Director, LBI Martin Macdonald Inbound Marketing Director, Expedia Andrew Smith Head of SEO at Cheapflights.co.uk David Harling Head of SEO, Razorfish	Panel – Big Brand Search Marketing So, you are clearly recognised as a ‘big brand’ by Google – what next? How can you use your position to dominate the SERPs and develop new commercial opportunities? What should you do to maintain and enhance your status?
14:35 – 15:20	Moderator: Matt Roberts Linkdex Speakers: Stephen Lock Linkdex Marcus Tandler CEO & Partner, Tandler.Doerje.Partner Simon Penson Founder and MD, Zazzle Media Ross Hudgens Founder, Siege Media Kelvin Newman Strategy Director, SiteVisibility	Panel – What’s a Great Link? In a Post-Penguin world the quality – not quantity – of backlinks has come into sharp focus. Should a strong link footprint only be measured by metrics such as domain/page authority and social signals? What does it take to build a great link? How should Anchor text be used? What role does content relevance and authorship play in the mix? Will citations become the next key ranking factor? The panel will be there to answer your ‘link building’ questions and will explain what they think defines a great link.
15:20 – 15:50	Networking Coffee Break
15:50 – 16:35	Moderator: Rob Hughes Homejames Speakers: Roland Dunn Partner at Refined Practice Gerry White Web Analytics – Search and Navigation, BBC Paul Rogers Head Of Search, GPMD	Panel – SEO for Ecommerce What are the key tactics on and off site that are building visibility in the SERPS for ecommerce sites? What role can content and social activity play? What are the key technical considerations? And what are the common mistakes? The speaker panel comprised of in-house and agency digital experts will give their views and will answer your questions.
16:40 – 17:25	Speakers: Sean Walsh Head of Social Media, Blueclaw Jeremy Waite Head of Social Strategy, Adobe EMEA Aresha Krishan Senior Social Content Creative, Cheil Worldwide’s Centre of Excellence Alex Craven MD of Bloom and Whisper Shain Shapiro UK Community Coordinator, Hootsuite	Panel – Social Media Commerce Putting the ‘Social’ in Social Commerce. It makes sense in principle, but how can social media drive sales? What are the campaigns and tactics that are working?
17:25 – 17:30	End of Day One

Day Two – Friday 19th April 2013

Time	Topic	Panel Members
08:00 – 09:00	Networking Breakfast
09:00 – 09:05	Conference Opens
09:05 – 09:50	Speakers: Aleyda Solis International SEO, SEER Interactive Andrew Girdwood Media Innovations Director, LBI Chelsea Blacker Head of UK Client Delivery, Blueglass	Panel – Local SEO Last year we had the Venice update so where is local now? What campaigns benefit from local listings? What are the best strategies for optimising local results?
09:55 – 10:40	Speakers: Kelvin Newman Stratregy Director, SiteVisibility Ian Irving Founder, Neo Mammalian Studios Shelli Walsh Director, ShellShock UK Claire Stokoe Search Consultant, Mediaworks Online Marketing Alex Postance Epiphany	Panel - Infographics, Data and Inbound Content Infographics are a bit like Marmite: you either love or hate them. But how can online marketers use data to develop resources and content that users love and also serve as great linkbait. The expert panel, made up of some of the best content marketers in the business, will discuss how they use data to develop truly awesome inbound content.
10:40 – 11:05	Networking Coffee Break
11:10 – 11:.55	Mike Essex Online Marketing Manager, Koozai Keynote Talk 86 Billion* Free SEO Tools: Why Your Brain Is The Best Tool Of All	In Digital Marketing it’s easy to latch onto the latest shiny new tool and ‘quick win’ tactic, but is that always the best way? Using psychological studies, as well as real life methods of saving time, Mike Essex looks at how expanding your brand and streamlining the way you work can be more effective than any tool. You will learn: How to avoid data overload, Why streamlined processes are better than tools, Why you should learn psychology before you learn to code, The problem with the way people use 99% of all SEO Tools (and how to beat it), The value in favouring strategy over quick win tactics, In a thought provoking talk Mike will deliver 100% actionable examples based on real life experiences that you can apply in everyday work. *This refers to the number of neurons in the human brain.
12:00 – 12:45	Andy Atkins Kruger - Keynote Talk -	Search engine results personalisation: When individuals become the ‘algorithm’ how do I manage my rankings then?
12:45 – 13:45	Lunch
13:45 – 14:30	Speakers: Sam Crocker SEO Director, OMD UK Andrew Dumont Head of Business Development, SEOmoz Kevin Gibbons UK Managing Director, Blueglass Interactive Marcus Tober CTO and founder, Searchmetrics Gerry White Web Analytics – Search and Navigation, BBC	Panel – Meaningful and Measurable SEO Metrics What key measurements should you pay attention to? How can you streamline reporting and help clients or other stakeholders understand performance in a relevant way?
14:35 – 15:20	James Carson – Carson Content Keynote Talk - The 10 Key Steps to an Audience Building Content Strategy	James will draw on his experience at Bauer Media to explain the challenges of creating content strategy that works effectively on social media, website user experience and search engines in building an audience.
15:20 – 15:50	Networking Coffee Break
15:50 – 16:35	Speakers: Martin MacDonald Inbound Marketing Director, Expedia David Naylor Director of Search Marketing, Bronco Paul Reilly Founder and CEO, MediaSkunkWorks	Panel – Black Hat SEO and Link Spam Despite Google’s numerous Penguin and Panda updates the SERPs are still infested with spammy sites, our panelists discuss what they’ve spotted of late and explore various tactics and techniques.
16:40 – 17:25
17:25 – 17:30	End of Day Two